Dr. Som Singh has relentlessly pursued her dream of simplifying management and marketing. She spent a decade in the corporate world, working as a marketing head with various multinational companies. She is now a start-up advisor, angel investor, Nasscom 10K, and Kyron Accelerator mentor and entrepreneur who founded Unspun Consulting Group, a technology-based marketing consulting firm. She also conceived the idea of Centre for Entrepreneurial Excellence (CEE) a foundation committed to bridge the gap between the policy makers and the entrepreneurs.