Atul Jalan is a visionary industry leader and innovator whose entrepreneurial successes are shaping the future of retail technologies.Atul is a lifelong entrepreneur with the ability to visualise and has passion to create and build. Manthan is his fourth successful venture. He has the credit of being founder and CEO of three other successful technology companies. (MicroTrack, Cybertrek Technologies & Net Kraft).  He is a strategic thinker who believes in thinking big and beautiful. His ability to straddle the entire spectrum from idea to operational reality is a rare talent. He is a technologist who has a deep understanding of business and its structures. He has been part of several global technology initiatives.He has deep interest and command in astronomy, economics, aero modeling, fine arts and music.he can talk about theoretical physics (idolises Richard Feynman) and Krzysztof Kieslowski in the same breath.Manthan, his latest venture is a rare Indian company to put up a product-portfolio that straddles the leading edge of technology and answers world class business questions. Manthan is the author and architect of analytic products for the global retail and consumer products industries.The products have a unique and competitive value and that is the reason that many Fortune 500 class companies work with Manthan to create sustainable competitive advantage for their businesses.