As Executive Creative Director - Digital at Ogilvy and Mather Shiva heads a team of digital strategists, functional architects, user experience designers, creative directors and technologists. This team delivers solutions and digital campaigns across online products, content marketing, ecommerce, mobile, social and display/direct advertising. Apparatus Media Lab, a firm focussed in Brand, UX and Publications founded by Shiva, merged with Ogilvy in 2013. Shiva has served as a consultant Creative Lead for Sapient at their London and New Delhi offices. He was the creative project coordinator for three projects to deliver quality creative solutions. Additionally he was the Design Director for CIO - a magazine to meet the needs of Chief Information Officers and other information executives for their print edition in India.