NPC 2015

Have you ever thought about how people shop? Are purchases based on inspiration or are they planned? Is there a budget? What are people looking for when they are searching for Shabby Chic decor or baby nursery ideas? Whether it's the latest style in home furnishings or the newest Disney princess, a common problem for most e-commerce sites is how to structure the site in a way that helps users discover products to satisfy their intent quickly & easily. There are a lot of signals available from social sites from Facebook, Twitter, Pinterest, Houzz, … How to identify these high-fidelity signals at scale and automatically build landing destinations on your site?