Copywriting has enjoyed exclusivity and demand over the years. But, in the age of digital marketing is this particular form of art losing out? Yes, we call it an art form because it you need to be gifted to be a copywriter. Not everyone can stand up to the challenge of telling a story in one sentence. At a time when everyone is trying to cash in on content marketing, copywriters might be worried about their future or, maybe not! If blogs, newsletters, case studies, ebooks are the order of the day, at the same time, people also like the concept of communicating in 140 characters. So, we can safely say that copywriting is not a dying art form but, if it join hands with digital marketing, then it will surely open up a different avenue altogether.
