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Tuesday, October 13 • 12:00pm - 1:00pm
Copywriting in the world of Shrinking Screen Sizes

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Copywriting has enjoyed exclusivity and demand over the years. But, in the age of digital marketing is this particular form of art losing out? Yes, we call it an art form because it you need to be gifted to be a copywriter. Not everyone can stand up to the challenge of telling a story in one sentence. At a time when everyone is trying to cash in on content marketing, copywriters might be worried about their future or, maybe not! If blogs, newsletters, case studies, ebooks are the order of the day, at the same time, people also like the concept of communicating in 140 characters. So, we can safely say that copywriting is not a dying art form but, if it join hands with digital marketing, then it will surely open up a different avenue altogether. 


Speakers
avatar for Pradeep Chopra

Pradeep Chopra

Founder, DigitalVidya
Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 15 years and is currently a Co-founder & CEO of Digital Vidya, Asia’s leading Digital Marketing training company.A graduate of IIT Delhi, Pradeep is one of the most sought after international speakers on Digital Marketing and Entrepreneurship... Read More →
avatar for Som Singh

Som Singh

Founder, Unspun Marketing
Dr. Som Singh has relentlessly pursued her dream of simplifying management and marketing. She spent a decade in the corporate world, working as a marketing head with various multinational companies. She is now a start-up advisor, angel investor, Nasscom 10K, and Kyron Accelerator... Read More →

Volunteers
avatar for Ravi Trivedi

Ravi Trivedi

Founder & Managing Partner, Srijan Capital

Tuesday October 13, 2015 12:00pm - 1:00pm PDT
Shangri-La - Royal Ball Room Hotel Shangri-La, Palace Road, Bangalore

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