The mobile ad spend market is expected to cross USD 100 billion in 2016, making it is the biggest digital ad market. Ad tech companies are constantly reinventing the ecosystem, and because they live in the data world they can run campaigns on any metric, and also deliver rich and unique pre-campaign and post-campaign insights. Hear about what is the future of Adtech and is this the leapfrog moment for Adtech. The keynote will discuss the following: