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Thursday, October 15 • 9:50am - 10:10am
Analytics – Discovering value beyond the hype

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Analytics is all about asking the right questions. Irrespective of the organization’s size and reach, Analytics plays a big role in shaping business strategies. This illuminating talk by Steve Metz from eBay will help you discover the value of Analytics for your enterprise, irrespective of its size. It is a common myth that ‘Big Data’ is a prerequisite for Analytics, but, in fact you can unlock the power of analytics with or without big data, as long as you create the right hypotheses. You will also learn how lines remain blurred between ‘product’ and ‘business’ analytics at early stages of growth but why the distinction matters as the complexity grows. This talk will focus on why Experimentation is important in a Product company. The product-market fit in any product organization remains a moving target and companies need to pivot almost constantly to stay relevant to the customer. Steve will share valuable insights gleaned over the decades about creating a culture of Experimentation using Analytics.
Speakers
avatar for Steve Metz

Steve Metz

Senior Director, Global Customer Experience Finance/Analytics & Global Collections, eBay
After studying Economics at Princeton, Steve started his career in strategy consulting with the Parthenon Group in Boston and San Francisco.  He joined eBay in 2005 during a period of rapid growth and innovation in data analytics.  During his time at eBay, he helped build and scale... Read More →

Thursday October 15, 2015 9:50am - 10:10am PDT
Taj - Aura Vivanta by Taj, Yeswantpur, Bangalore, 560022
  Plenary, Keynote

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