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Thursday, October 15 • 12:30pm - 1:15pm
Navigating Marketplace Models & Measuring Success

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The Marketplace model is in vogue across the startup world. It is a model that offers great promise and competitive advantage. It has the potential of inherent levers like ‘network effects’ that sets pulses racing for entrepreneurs and the investor community alike, but it is also quite demanding in terms of getting the basics right – it is not for the faint hearted. No wonder there is so much interest in this model worldwide, including India. This session from eBay Marketplaces will offer key insights that any e-commerce entrepreneur or a product/ business leader, should consider and measure at various stages of business growth & evolution. This session will cover practical understanding and application of aspects like supply & demand, trust, platform capabilities, monetization opportunities, etc. while demonstrating why Analytics can be a special and powerful ally towards measuring success, and how they all come together to make the marketplace come alive for all those involved.

avatar for Vivek Pathak

Vivek Pathak

Head - Business Strategy & Operations, eBay
Vivek Pathak is head of business strategy and operations at eBay Product Development Centre, India where he focuses on product innovation and organizational development to support eBay businesses across multiple markets.The eBay Product Development Centre plays a strategic role... Read More →
avatar for Ashish Singru

Ashish Singru

Senior Director, Finance & Analytics, eBay
Ashish has over 19 years of experience in building and driving data analytics and customer insights into product, customer service, marketing, and sales planning and operations in a variety of industries in both mature and emerging markets. He currently heads eBay’s global center... Read More →

Thursday October 15, 2015 12:30pm - 1:15pm PDT
Taj - Strategy Vivanta by Taj, Yeswantpur, Bangalore, 560022

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