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Wednesday, October 14 • 12:30pm - 1:15pm
Building Culture through Storytelling

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The Storyteller captures our imagination with compelling narratives of initiative, hard work, and innovation. Given the power of stories to inspire, move, and in fact, shape a culture, they have tremendous value for business strategy. Strategists increasingly recognise that in today’s fast-moving world, strategic agility—the ability to move fast but keeping the long-term in mind—is a necessity; they realise that culture is more important than strategy (for instance, see Culture Eats Strategy for Breakfast). So, how can we use stories in an organisation to influence the organisational culture? Hear this keynote and discussion session to understand why storytelling is so important for culture building. 

avatar for Rajinish Menon

Rajinish Menon

CIR and Director - Startups, Microsoft
Rajinish is a seasoned biz app professional with over 17 years experience in enterprise, SI, ISV & startup space, in various verticals like Banking, Insurance, Retail, BI & Power Utilities. Rajinish is a qualified Chartered Accountant with other master’s degrees in commerce and... Read More →

avatar for Baba Prasad

Baba Prasad

Founder and CEO, Vivekin Group
Prasad is a leading thinker in the area of management strategy and innovation. He is the President& CEO of Vivékin Group, a thought-leading management consultancy with offices in the USA and India. Prasad is also a Sloan Fellow at the Wharton School (USA) and Visiting Professor of... Read More →

Wednesday October 14, 2015 12:30pm - 1:15pm PDT
Taj - Strategy Vivanta by Taj, Yeswantpur, Bangalore, 560022

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