The Storyteller captures our imagination with compelling narratives of initiative, hard work, and innovation. Given the power of stories to inspire, move, and in fact, shape a culture, they have tremendous value for business strategy. Strategists increasingly recognise that in today’s fast-moving world, strategic agility—the ability to move fast but keeping the long-term in mind—is a necessity; they realise that culture is more important than strategy (for instance, see Culture Eats Strategy for Breakfast). So, how can we use stories in an organisation to influence the organisational culture? Hear this keynote and discussion session to understand why storytelling is so important for culture building.
